NBC Sports offers $100,000 with its National Fantasy Football Championship - It’s quite telling when a major network is backing a fantasy football championship - the draft is August 30th.

L.T. campaigns to be fantasy No. 1 - Gotta love it, if athletes are pimping themselves in fantasy leagues, that shows how fantasy has become reality.

Videogames […]

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Well, they finally did it. Electronic Arts has integrated it’s popular Madden football video game franchise with a fantasy football league and information website. It makes a lot of sense, after all. When you have the wildly popular following that Madden has garnered, you have ready audience of fanatic football fans, and yes, likely fantasy […]

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The question isn’t rhetorical and the answer is simply, “Better to watch!”
As the NBA Finals and Euro ‘08 are going on I find myself watching a lot more television than usual. However, this isn’t limited to live sports as I’ve also been watching a lot of classics such as Lakers vs Celtics from the 1980’s. […]

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Here’s what you have to look forward to when Madden ‘09 hits the shelves in August. It’s fitting that the first clips of this game feature cover boy Brett Favre on the frozen tundra of Lambeau Field!

Since Favre is now retired, I questioned what gamers would need to do in order to “unlock” Favre. It’d be a […]

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It’s always nice when sports is paired with technology. The folks at Jacked.com are the latest to play matchmaker and have unveiled their first product, the Jacked Sportstop.
Jacked provides viewers with a customizable ’second screen’ experience to give you real time access to the news, information, links and images that are available elsewhere on […]

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For those of you celebrating Lunar New Year, Happy Year of the Rat! Without further ado, let’s get into a few stories of interest for today from a 2.0 perspective:
CBS, Facebook Team Up on NCAA Coverage

In a very interesting development, CBS announced yesterday that it will be teaming up with popular social utility Facebook to […]

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Nike has released another ad in it’s “Leave Nothing” line. This time they’re paying tribute to the Superbowl Champion New York Giants. Check it out:
 

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Check out the collection of Super Bowl logos dating back as far as 1966:

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There’s no better way to figure out how the public feels about this year’s Super Bowl ads than getting instantaneous reaction through a social network. Nielsen will use their social network, HeyNielsen.com to gauge feedback to the ads and to comments by other users. It’s definitely an interactive way for the advertising companies to tell […]

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In the market for a brand spankin’ new HDTV (high-definition televisions)? Join the crowd. In a study they conducted, the Consumer Electronics Association estimates that the Super Bowl and the lead-up to the big game results in the the purchase of 2.4 million HDTV units. CEA also estimates that equates to a whopping $2.2 billion […]

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