Happy Thursday everyone! Here are some stories we’re following for you:

• Celebrity gawkers in a league of their own - Fantasy sports has been the inspiration for fantasy celebrity leagues.
• In-Game Ads Added To Sony PS3 - Check out this statistic: In-game ads will produce $800 million in sales by 2012!
• Game 5 of Stanley Cup final draws highest NBC ratings since 2004 - It just goes to show that the high drama of an elimination game coupled with triple overtime equates to high ratings.