That’ s how much a Super Bowl ad will cost you this year. It doesn’t seem like a good deal but experts are saying that it actually is great bang for the buck.

“It’s all about value,” said Michael Pavone, president of brand consulting firm Pavone, the group behind spotbowl.com, a Web site that analyzes Super Bowl advertising.

“There’s no other venue that gives your brand that kind of instant Americana,” Pavone said of the Super Bowl.

I’m not exactly sure what “instant Americana” is (sounds like a brand of concentrated juice) but I’m sure we all get Pavone’s point.