Start your engines, ladies and gentlemen. ESPN.com announced that they are launching a free Fantasy Stock Racing game, called aptly enough ESPNFantasy Stock Car Racing. This is not to be confused with their Stock Car Challenge, which is a season-long game where you select drivers and compete against others by collecting Nextel Cup points.
This new […]

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There’s no better way to figure out how the public feels about this year’s Super Bowl ads than getting instantaneous reaction through a social network. Nielsen will use their social network, HeyNielsen.com to gauge feedback to the ads and to comments by other users. It’s definitely an interactive way for the advertising companies to tell […]

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In the market for a brand spankin’ new HDTV (high-definition televisions)? Join the crowd. In a study they conducted, the Consumer Electronics Association estimates that the Super Bowl and the lead-up to the big game results in the the purchase of 2.4 million HDTV units. CEA also estimates that equates to a whopping $2.2 billion […]

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Check out this Youtube created by a Lakers fan who thinks that the NBA and Adidas are cheating consumers by advertising that they sell authentic, pro-cut jerseys.

(from Darren Rovell)

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Thanks to the folks at spotbowl.com and their informants we now have an inside look at the commericals for this year’s Superbowl. I’m looking forward to the new Audi R8 commercial and it’s good to know that it will be airing during first quarter. Now I know when and when not to leave the coach during […]

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That’ s how much a Super Bowl ad will cost you this year. It doesn’t seem like a good deal but experts are saying that it actually is great bang for the buck.
“It’s all about value,” said Michael Pavone, president of brand consulting firm Pavone, the group behind spotbowl.com, a Web site that analyzes […]

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Newsweek predicted that 2007 was going to be the year of the widget, but it looks like 2008 will be the year for sports widgets. ESPN released their Widget Center today and it looks very impressive, to say the least.
Immediately available to sports fans world wide are NCAAF, NCAAB, NFL, NBA, MLB, NHL, and […]

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You probably thought Yahoo! Sports and it’s fantasy sports division has always been on top in terms of market share, but that’s not the case. Up until just a couple years ago, ESPN was the undisputed leader in sports media. But a few years and a strong fantasy sports product later, Yahoo! has caught up. […]

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In a classic example of “what took it so long?”, Electronic Arts will begin offering online game downloads this summer, according to Mashable.
This can provide a huge revenue stream for EA, what with the price of downloading games, adding on virtual goods, and the social gaming communities that can form around those games. It […]

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The competition. The analysis. The glory that goes with victory. The agony of defeat. These are all reasons why people play fantasy sports (and more specifically, fantasy football). But it also makes for good teaching lessons in math classes for kids. Some middle school students in Ashland, Mass. are apparently picking up on the phenomenon. […]

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