Steve M. Parker, Jr. tackled this very question in an article from advertising site Adotas.com. The article relates the strength of brand loyalty and advertising vis-a-vis NASCAR. Well, it’s true, there are ads everywhere in NASCAR - on jumpsuits and cars, the list goes on and on. The article utilizes a study to show that […]

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In a press release, SportsJudge.com, a fantasy sports arbitration and dispute service, will be serving as the official dispute resolution service for iRoto.com members. iRoto.com is a social network that is focused on fans of fantasy sports.
I think it’s definitely an interesting development and further evidence of the fantasy sports industry maturing, but I’m not […]

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I’m just simply amazed by the power of fantasy sports as not just a hobby for millions around the world, but for its ability to bring people with common interests together. In a time of war, such as now, it’s always difficult to talk about the military, whether you agree with the war or not. […]

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