That’s according to the latest press release by the FSTA. These are people playing in the U.S. and Canada. That’s great news for the fantasy sports industry as advertisers are more inclined to make deals in markets where there is tangible proof of a user base.

A recent survey of 3,243 in the U.S. and Canada aged 12 and above was conducted by Ipsos in the first extensive market research that included both the Canadian and teenage markets. The FSTA funds the annual research and distributes it as a membership benefit to its 120+ member companies via its web site at www.fsta.org. This is the fifth consecutive year of the Ipsos survey.

Good to see that the survey included the younger demographic. In previous years this sector of people was largely accounted for. Surely you can expect nothing but growth in this rapidly growing niche market as fantasy sports continues to move toward 2.0!