I came across an interesting article regarding niche social networks and how their focused communities may be more enticing to marketers than others.

While MySpace boasts that it generates the most page views of any site, some marketers are skipping over it to tap focused networks, which reach a more targeted audience. Chad Stoller, executive director of emerging platforms at Organic, New York, said tapping general-focus sites doesn’t make sense for everyone: “If you want to sprinkle some dust on 50 million people, go to MySpace,” he advised.

With FantasySportsMatrix being a niche social network the world’s first niche social network focused on fantasy sports, hearing about these developments are definitely encouraging to us…to say the least. =)